Our marketing practice

Our marketing practice ranges from full-time roles to project based pitch work. We serve a large range of clients and primarily work on mid and senior level roles. Engagements include both in-house marketing roles and agency work.

Case studies

The client: A small independent advertising agency.
The challenge: Their strategy team was stretched to the max. While they had done much of the ground work for a client's marketing strategy, they literally didn't have the bandwidth to document their rationale and share how the strategy would lead to a creative vision.
The Prokanga solution: The agency strategy lead briefed one of our consultants, an experienced agency strategist. Our strategist worked remotely, turned two drafts of the deck, and ultimately delivered the 40 page strategy deck within a week.  

The client: A VC-backed startup in the fintech space.
The challenge: They hadn't identified an agency team that could work quickly enough for their upcoming rebranding, and the internal team was stretched to the limit.
The Prokanga solution: We identified a strategist/copywriter and designer who hit the ground running within a week of being engaged and drove a site redesign in less than four weeks.

Sample candidates

Prokanga A led the Identity & Naming practices at two top branding agencies before shifting to a freelance career. He has been running naming and branding initiatives for Siemens, TuneIn, Royal Canin, Bayer, Johnson & Johnson, and Nestlé Health Science, among others. He has twenty years of branding experience, both in house and with agencies, and received his BA from Reed College.

Prokanga B has ten years of marketing experience. She started her marketing career as a Product Marketing Manager at Google, was a VP of Marketing at an education company, and then built out the marketing team at a VC-backed consumer goods startup. She received her BA from the University of Texas and her MBA from Harvard Business School.

Prokanga C has 11 years of strategic planning experience at agencies and as a freelance consultant. She has worked at Grey, Deutsch, and Y&R. She has a focus on the CPG and healthcare spaces, and client work has included Avon, Johnson & Johnson, Toyota and the American Heart Association. She left her full-time role in the agency world last year, and now works on a project basis for several of our clients.

Prokanga D has spent 15 years in increasingly senior marketing roles in the entertainment space. She has worked with HBO, AMC, and Netflix in increasing senior marketing roles and has developed a comprehensive integrated marketing expertise in the entertainment and streaming spaces. She received her BA from Duke.

Selected marketing placements:

  • Marketing Director for a luxury real estate development company
  • Marketing Coordinator for a luxury real estate development company
  • Public Relations for a luxury real estate development company
  • Print advertising planning and execution for a Mexican real estate development
  • Event planning and execution for a children's good startup
  • Sales strategy for startup in the children's art space
  • Copywriting for a luxury accessories brand
  • Strategy for multiple independent advertising, marketing and design agencies
  • Analytics for multiple advertising and marketing agencies
  • Naming, branding and site design for a European fintech company
  • Marketing Coordinator for an architectural design and services firm